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About Us

Our Story 

We are on a mission to keep more pets safe by making ID that works and looks great.

Doug, our founder, dreaded attaching tags to his pets' collars and moving tags from collar to collar. He also noticed that many dogs in the neighborhood did not have ID. He concluded that even responsible pet owners don't attach pet tags, because metal rings and hooks make it so difficult. After learning that his friends, family, and veterinarians shared his frustration, he set off to create a better solution. He worked with a team of veterinarians and engineers to create Links-It®. 

After launching Links-It®, many customers asked if we could also make a better ID tag. They expressed frustration that engraved metal tags are hard to read, wear over time, jingle, and stain a pet's neck. So, we began developing another new product and launched Pawdentify® Tags.

Our pets inspired us to create our products and continue to motivate us. For Doug, the importance of pet ID was reinforced recently. For the first time, 10-year old Marley escaped from the backyard. Much to Doug's relief, a neighbor called the phone number on Marley's Pawdentify® Tag. As Doug was reminded, this traumatic experience can happen to any pet and any pet owner.

Our Team

Doug Danforth, Jr.

Founder & CEO

Doug was previously President and CEO of Midland Loan Services, a subsidiary of PNC Bank. Prior to that, he served in a variety of corporate and real estate finance roles.

Richard Nixon

Dick is a retired partner of the law firm of Stinson Leonard Street. His practice included representing privately held businesses and public companies in various areas of business law, including SEC matters, corporate law, limited liability company issues, mergers and acquisitions, corporate finance, and strategic alliances.

John Teeter, DVM

Dr. Teeter practices veterinary medicine at Nall Hills Animal Hospital in Kansas City. Dr. Teeter also serves as President of Nall Hills, which is a small-animal veterinary practice. Prior to that, he was a veterinarian at the Kansas City Stockyards. Dr. Teeter is a past President of the Kansas City Veterinary Medical Association.

Jill Klancic

Jill manages customer care for Pawdentify®. Since 2005, she has owned and operated Pet Expectations, an online pet supply retailer. In fact, Jill was one of our first Links-It customers. Previously, Jill worked in various accounting and administrative roles.