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Pawdentify Blog

New Pawdentify® Tag Designs and New Links-It® with Kevlar® Have Launched September 16, 2016 21:35

Our Kickstarter project was successful! Thank you to the 182 backers who helped make our new Pawdentify® Tag designs and New Links-It® with Kevlar® a reality. Our new products are now available on our website. 

Check them out! We'd love to hear your feedback.

4 Steps to Protect Your Dogs on the 4th of July July 01, 2016 11:06


Pets are most likely to go missing around July 4th

As you’re grilling, relaxing with friends and family, and watching fireworks, remember to think about the four-legged members of your family and their safety. The noises, flashes, and smell of fireworks often scare dogs and kick their flight instincts into overdrive.

1. Keep your dog calm and indoors at home

Especially if you’re traveling to a new place with unfamiliar sights and sounds, consider leaving your dog inside at home. Lower the blinds or place your dog in the basement. If your dog is particularly frightened, keep him in his crate with his bed and some toys.

2. Run and play early in the day

Get the party started and wear your dog out. Take him on a big run or play in the backyard earlier in the day. A tired dog is a mellow dog.

3. Turn up the music

Play some Three Dog Night or Pitbull! Dale. Your dog’s favorite relaxing tunes or the TV will give him something else to listen to and can drown out the noise from the fireworks.

4. Make sure your dog has ID Tags and a Microchip

Learn why ID tags and microchips are important. Did we mention to attach those tags with a LINKS-IT?

Editors Note: We first published this post in July of 2014.  Wanted to keep this updated.  Happy Independence Day!

Spring Tag Designs March 20, 2016 11:10

It's spring! Warmer weather for walks, more birds to watch, and longer nights at the dog park. Take a moment to make sure your pet's ID is up to date, since you will be outdoors more often. Also, consider freshening up your pet's look. 

Pawdentify Spring Tags  

We recently launched our Pawdentify Spring Tag Collection. Choose from Butterfly, Sunflower, Tulip, Rainbow, and Clover Tags. Each Tag comes with a Links-It in the color of your choice.

We wish you and your furry friends a happy spring!

- Diane from Pawdentify 

New Pawdentify Tags for St. Patrick's Day March 01, 2016 11:06

Will your pet be wearing green this St. Patrick's Day? We just added 2 new festive Pawdentify Tags: A Four-Leaf Clover and a Rainbow. Also, we offer all of our bone, paw print, fish, and pattern designs in a green version.

Four-Leaf Clover Tag

Four Leaf Clover Pawdentify Tag

Customize your Four-Leaf Clover tag here

Rainbow Tag

Rainbow Pawdentify Tag

Customize your Rainbow tag here

Green DesignsEach of our 16 designs that are available year round are offered in a green version like the tags below. 

 Check out all of our designs to see which green tag is your favorite. 

Pawdentify Tags are imaged in full-color graphics rather than engraved. They are made of a high-tech polymer rather than metal. As a result, Pawdentify Tags are easy to read, durable, lightweight, and quiet. Links-It allows you to attach your new tag quickly and easily.

We wish you and your pet a very lucky day!

-Diane & Jill

8 Dog and Cat Safe Plants to Supercharge the Air You Breathe March 01, 2016 11:06 3 Comments

It’s winter and we’re spending more time indoors, so I wanted to buy some new plants to liven up my apartment and keep the air fresh. Finding plants that are safe for my cats was a lot more work than I expected! Many common houseplants are toxic to our pets. So, I’m writing this post on how to select plants that are safe for your dogs and cats. 

8 Dog and Cat Safe Plants to Supercharge the Air You Breathe

Research from the NASA Clean Air Study and Dr. B.C. Wolverton name certain plants that naturally remove toxic agents such as benzene and formaldehyde from the air.  I cross-referenced this data with the ASPCA's (American Society for the Prevention of Cruelty to Animals) database of plants that are non-toxic to dogs and cats to come up with my recommendations:  

1. Areca Palm (Dypsis lutescens)

2. Bamboo Palm a.k.a. Parlor Palm (Chamaedorea seifrizii)
Here's my kitty checking out my new purchase

3. Boston Fern (Nephrolepis exaltata 'Bostoniensis')

4. Dendrobium Orchids such as the Pink Rock Orchid (Dendrobium spp.)

5. Dwarf Date Palm (Phoenix roebelenii)

6. Gerber Daisy (Gerbera jamesonii)

7. Lilyturf (Liriope spicata)

8. Moth Orchids (Phalaenopsis spp.)

Other Dog and Cat Safe Houseplants

While these plants do not purify the air as much as those mentioned earlier, they look great and are pet safe!

Pony Tail Palm

I was able to find this at a home improvement store.

My favorite :-)

Other Pet Safe plants include: Alyssum, Bachelors Buttons, Blue Echeveria, Burro's Tail or Lamb's Tail, Celosia Plumosa, Christmas Cactus, Cliff Brake, Common Snapdragon, Easter Daisy, Hens and Chickens, Orchids, Pearl Plant and Roses.

The ASPCA suggests that even if plants are non-toxic, you should not allow your pets to chew on them, because they may cause some mild illnesses.

A Note on Spider Plants

The ASPCA lists Spider Plants as non-toxic for both dogs and cats. But, the Spider Plant attracts cats in part because it is mildly hallucinogenic. Because cats are more likely to play with the plant, they’re more likely to eat it and, therefore, suffer from an upset stomach, vomiting, or diarrhea.  So, I recommend that you avoid Spider Plants if you have a cat. 

Danger Zone: Plants Toxic to Dogs and Cats

You might be surprised to learn that common plants such as Aloe Vera, Azalea/Rhododendron, Baby’s Breath, Begonia, Chrysanthemum/Daisy, English Ivy, Lily of the Valley, and Tulips are toxic to dogs and cats. Furthermore, Lilies are toxic to cats (not dogs). The ASPCA provides a list of the 17 most common household plants that are toxic to pets and UC Davis School of Veterinary Medicine provides a list of plants most responsible for their vet visits.

 Ivy in Hyde Park
Clockwise From Left: Lily of the Valley, Chrysanthemum/Daisy, Tulips, and English Ivy.

What to do if your pet eats a toxic plant 
If you suspect your pet has ingested something poisonous, contact your veterinarian or the Animal Poison Control Center 24-hour hotline at (888) 426-4435.



I hope you liked the post.  Learn more at the LINKS-IT blog.

Pawdentify Tags are Perfect for Valentine's Day February 01, 2016 11:06

Pawdentify Valentine's Day Tags
Our pets are a piece of our heart. Their love, loyalty, and paw prints were the inspiration for our Valentine's Day Pawdentify tags.

Pawdentify tags let everyone know your pet belongs to you. Black font is imaged onto a white background, rather than engraved, so you can read the tag from a distance. The ID is permanent and will not wear off, because the image is infused into the tag. We provide a lifetime guarantee.

Your pet's comfort was also top of mind as we designed these tags. Made of a high-tech polymer, rather than metal, Pawdentify tags are lightweight and quiet.

Give your pet a gift that they will wear everyday and will help keep them safe. Choose from many festive designs.

We were excited to learn that the Huffington Post picked Pawdentify as a top Valentine's Day gift. Read more.

Give your pooch a smooch and cuddle your cat this Valentine's Day.

Special Offer for Links-It Early Adopters Expires 1/22/16 January 04, 2016 11:06

Special offer for LINKS-IT Early Adopters
We wanted to share a special offer on our new Pawdentify tags with you. Our tags are easier-to-read, more durable, lighter, and quieter than engraved metal tags. Like Links-It, Pawdentify tags are made in the USA and backed by a lifetime guarantee.

We currently include a Links-It with each Pawdentify tag to make attaching the tag easy. However, since you already have a Links-It we want to give you the opportunity to purchase a tag by itself at a lower price. You can purchase a Pawdentify tag alone for $16 rather than in combination with Links-It for $22. Shipping is free.

How it works:

  1. Select your tag design 
  2. Customize your ID information. The website will require you to select a Links-It color. Pick any color to advance to checkout
  3. Reduce the cost from $22 to $16 at checkout by entering Coupon Code: EarlyAdopter
  4. Prefer to order by phone? Call Jill at 913-747-6793 Ex. 4

We will mail your new Pawdentify tag within 2 business days. 

Already have a Pawdentify tag with Links-It? We also want to extend this offer to you, in case you'd like to select another tag.

Offer expires 1/22/16.

Thank you for being early adopters of our products. It means the world to us.

-The Links-It Team

5 Healthy & Safe Gifts For Your Pets December 01, 2015 11:06

Tis the season to be jolly, eat too much, attend holiday parties, and select the perfect gifts for family, friends, co-workers and pets. In November and December 2014, the average shopper spent $30.43 on pet gifts, a 14.2% increase over the prior year, according to the National Retail Federation.

But, before you rush out and grab any toy or treat off the nearest pet store shelf, it is important to make sure you are choosing a safe and healthy holiday gift for your pet. You can also start a new tradition by investing in your pet’s well being. 

Follow these tips for 5 Healthy & Safe Gifts For Your Pets:

1. Choose Made in the USA – Bright colors and flashy labels can camouflage hidden dangers inside pet toys and treats. Read packaging carefully. Make sure products contain natural and safe ingredients and materials. When possible, purchase products that are made in the USA.

2. Avoid Choking Hazards While many baby and child products look like they might also appeal to a dog or cat, plastic eyes, buttons, zippers and detachable fabric pieces can pose a choking hazard or create digestive problems if swallowed. Choose toys designed specifically for pets.

3. Book a Spa Retreat – Humans often delay trips to the dentist, hair salon or doctor because of busy schedules. The same can be true about booking appointments for pets! The holidays are the perfect time to invest in maintaining your pet’s health by booking an appointment for a nail trim, dental cleaning, grooming or checkup.

4. Create a Homemade Gift – Get the family together for a holiday craft and create a memory of your pet that your family can enjoy for years to come. Encase a photo of a pet in an ornament or create paw prints from plaster or clay that can be hung from a ribbon. 

5. Deck Your Pets – While most pets will happily pass on wearing reindeer antlers and Santa hats, you can dress up their collars without earning nasty glares. Pawdentify Tags add festive flair with snowflakes, snowmen and reindeer designs. These eco-friendly tags are not only cute, but they are also much easier to read, longer lasting, and more comfortable than traditional metal tags. Holiday and winter-themed Pawdentify tags with color coordinated LINKS-IT connectors can be found at They are made in the USA and backed by a lifetime guarantee

Holiday Travel Tips for You and Your Dog November 18, 2015 11:06


With Thanksgiving and the holidays arriving soon, we wanted to give you some tips to make travel easier when your pet is along for the ride.

Also, stay tuned for an update for our Holiday Sale!

Before You Go

  • Check-in with your vet to make sure your dog is healthy enough to travel and has all necessary vaccines. If you’re flying, a Certificate of Veterinary Inspection is often required. 
  • Ensure your pet tags, contact information, and microchip are up-to-date.
  • Buy a pet carrier. Your dog should be able to comfortably stand, turn around, and lie down.  Anxious dogs often are calmer travelling in carriers.


  • Do your research.  Some airlines allow a limited number of pets to travel in-cabin, so make your arrangements and pay your fee early and ensure that your dog meets weight, age, and carrier size guidelines.  If allowed, larger dogs must travel in the plane’s cargo hold.
  • Print out a copy of the airline’s pet travel policy in case you run into trouble. 


  • Amtrak currently has a pet travel pilot program until April 2015 allowing dogs and cats to travel between Chicago and Quincy in Illinois.

and Automobiles

  • Feed your dog hours before travel. Bring along your dog’s leash, water, food, bowls, and toys to make travel easier. 
  • Stop frequently (every 2-3 hours) to let your dog exercise and eliminate. Always keep your dog on a leash when she leaves the car.

At Your Destination

  • Print out a copy of the airline’s pet travel policy in case you run into trouble.  Stretch your legs and take a walk with your dog to introduce her to the new surroundings.
  • Be careful with holiday decorations. Poinsettias, holly, and mistletoe can be toxic to dogs. Metal tinsel can damage dogs’ intestines. 

Have fun with your family, friends, and pets this holiday season!

Honoring Veterans and Service Dogs on Veterans Day November 01, 2015 11:06


On this Veteran’s Day we at Links-IT would like to celebrate the countless connections forged between members of the armed forces and their animal companions. Through our work in developing a pet tag connector that takes the chore out of changing identification tags, we have had the privilege to meet hundreds of pets and their owners across the country. At every pet show, veterinary clinic, and pet store we are moved by the powerful connections forged between dogs and their masters.

If you are a dog owner, than without a doubt you can recall a time when your canine companions has been there to comfort you with a wag of the tail, an inquisitive bark, or by simply being a loyal friend at your side. For millions of veterans across the United States, dogs provide that same support. Medical studies show that companion animals, such as dogs, improve mental and physical health. They can help reduce stress, depression and anxiety, all symptoms that many of the brave men and women who serve our country experience after returning from active duty.

On this veterans day, we want to send our gratitude and warm regards to all the veterans and active military members who have bravely sacrificed so much for others. A number of nonprofits exist that make service dogs accessible to veterans at no cost. Support the members of our armed forces past and present by exploring these many nonprofits who provide support to both pets and vets in need. A few organizations worth checking out are:,, and

Last Chance: Halloween Pet ID Tags October 15, 2015 11:06

Halloween is around the corner. Order your Halloween Pawdentify ID tag by 10/23 for delivery before 10/31. Shipping is free! 

Just as we need to prepare our house and family for Halloween, we also need to prepare our pets. Have you checked out our blog post 5 Tips to Keep Your Pets Safe This Howl-o-ween? Click here to read more.

This Halloween, let everyone know your pet belongs to you! 

5 Tips to Keep Your Pets Safe During Howl-o-ween October 01, 2015 11:06

Halloween is meant to be spooky and cause a fright. Although we enjoy scary costumes and decorations, the same is not always true of our pets. In fact, a costume as innocent as a fairy princess or superhero can cause a dog or cat to bolt from the house. Here are some tips to help keep your pets safe during Halloween:

Tip 1: Put Decorations on the Floor – Before you hang any skeletons or ghosts, put your Halloween decorations on the floor, and let your pet smell them. Have your pet in the room or on a leash outside while you decorate, so they can watch. If they see the decorations going up, they will be less likely to be startled by them later.

Tip 2: Check Your Pet's ID – Make sure your pet is wearing an ID tag and that the identification information is up-to-date and easy to read. Use a LINKS-IT to securely attach tags to your pet's collar and consider a jack-o-lantern or skull Pawdentify tag to add some festive flair.

Tip 3: Hold a Dress Rehearsal – Start the celebration early and have your family put on their costumes, one at a time, so your pet isn’t overwhelmed. Your pet will become accustomed to seeing people in odd outfits and masks.

Tip 4: Prepare Your Pet’s Lair – Before the festivities begin, put your pet’s bed in a room you can easily block off from the rest of the house. A special treat or new toy can work wonders at keeping your pet distracted from the chaos.

Tip 5: Muffle Spooky Noises – If you know that your dog or cat goes wild when someone knocks or the doorbell rings, get ahead of the situation. Disconnect your doorbell and put a sign on the door asking people not to knock. While home, stay outside to hand out candy. If you are leaving to trick-or-treat, leave a bowl of candy outside.

Let us know how these tips work for you and whether you have any other helpful tips!

-The Pawdentify & LINKS-IT Team

Pawdentify Pet ID Tags Are Here! August 15, 2015 11:06

Our new Pawdentify Pet ID Tags are now available at! Choose from over 20 designs- paws, hearts, fish, and other patterns- available in bold colors for dogs and cats.

Our LINKS-IT customers constantly inspire us and even sparked our idea for Pawdentify. They complained that engraved metal tags from pet stores jingle and become unreadable over time. So, we sought to create a better tag, Pawdentify.

Pawdentify is made out of a high-tech polymer, so unlike metal tags, it is quiet and easy to read. Plus, there are so many more design and color options!

Like LINKS-IT, we are proud to make Pawdentify in the USA, and it is backed by a lifetime guarantee.

Our mission is to keep more pets safe by making pet identification easy and fun! Visit us to learn more about our products.

The Pawdentify + LINKS-IT Team   

Get excited for Pawdentify! August 04, 2015 11:06

Dear Loyal LINKS-IT Customers,

Conversations with you about LINKS-IT sparked our idea for a new product-- Pawdentify. Check back soon for something you and your pets will love.

Thanks for your support,
The LINKS-IT Team   

Free Shipping with our Holiday Sale! December 15, 2014 11:06

Update: the sale is now over.  Thanks for your support!



The holidays are here.  We want to reward our loyal customers with free shipping when you buy two or more LINKS-IT pet tag connectors.  Hurry and share this special Black Friday offer with friends, family, and your pets! This deal ends soon.
Note: the discount will be reflected at checkout shipping methods. Offer valid only for purchases shipped to the 50 U.S. states.

National Pet ID Week – Why Pet Tags Matter April 14, 2014 11:06


We made LINKS-IT out of love for our dogs.  They’re members of our family.  We make late night trips to the emergency vet, find ways to hide medicine in treats, and take daily walks because of that love. 

Yet, fewer than half of lost dogs were wearing ID tags when they went missing.  Just one in three owners said they always have ID tags on their pets in a study conducted by the ASPCA. 

How can you ensure that your beloved dog is safe if she is separated from you unexpectedly?  Experts recommend protecting your dogs with three items: 

  1. An ID tag with your contact information to ensure you’re reunited quickly
  2. A license, if required by the local municipality
  3. A microchip implanted under the skin than can be read by veterinarians or animal control officers

National Pet ID Week (April 20-26) exists to help ensure that our dogs remain part of our family.  A big reason why so many dogs are missing tags is that it is so difficult and time consuming to attach tags with metal split rings or S-hooks.  Until now, we have had to settle for using tools or breaking fingernails in the process of securing ID tags.  We made LINKS-IT to delight dog lovers and keep dogs safe, in part by ensuring that changing pet ID tags is an easy and frustration-free experience.  

Best New Pet Products: LINKS-IT Wins Becker's Best Award! March 13, 2014 11:06

On March 13, 2014 at the Global Pet Expo in Orlando, FL, Dr. Marty Becker announced the winners of the “Becker’s Best” awards for the ten best new products at the 2014 Global Pet Expo. 


On, the well-know veterinarian wrote this about LINKS-IT:


One third of pets are lost sometime in their lifetime, and the standard ID tag is the way that most pets are returned home via neighbors. Attaching ID tags or other bling-around-the-collar is not only a chore but can make your fingers sore from breaking a nail or getting pinched with pliers. The LINKS-IT Pet ID Tag Connector is a brilliant, award-winning solution to easily, quickly and securely attach or switch tags to pets’ collars with a durable, lightweight, compact, space-age material. My wife, Teresa (who has 20 collars and dozens of pet tags for each of our canine cocktails), is going to love me — and so are my ears, because LINKS-IT’s diamond shape eliminates the noise of tags jingling and jangling.


Holiday Ideas for your Pet December 01, 2013 11:06

As we gear up for another holiday season, we at LINKS-IT thought it would be a great 
time to recommend some practical holiday gifts that like the LINKS-IT Pet Tag Connector, will 
make that special fourlegged someone on your list feel extra special and appreciated. While 
shopping for your pet, remember to shop around.  If the traditional pet retailers don't have that
special gift you are looking for, try exploring pinterest or etsy for interesting gifts that are slighly
less common.  That being said, here are a couple of our recommendations:


For your chew happy canine pal, try The Kong Company. Kong makes rubber toys that 
both your dog and cat will find irresistible. Kong's rubber toys have a number of advantages 
but the ones we are most impressed by are their durability and dental benefits. Many dogs can 
chew through bones and toy in a matter of hours, but these durable goods are up for the 
challenge. They come in a variety of shapes and sizes and are made for dogs of all ages. 
They even offer a senior line for those pooches whose teeth and jaws may not be as strong as 
they used to. And did we mention that their most popular toys come in a festive Red color!


If your pet has fur, try the FURminator. The FURminator has been around for a couple 
years now. The tool was developed by a professional animal groomer and her husband who 
felt the need to create a tool to safely, efficiently, and comfortably remove pet fur. Nothing is 
more frustrating than getting ready to head out for that special holiday event only to discover 
that your evening attire is covered in pet hair! Treat both you and your canine companion with a 
gift that will keep on giving you peace of fur all year long.


Try a new collar or leash. There are many reasons pet owners change collars and 
leashes. Some pets like to be doggy dapper with a seasonally appropriate collar. Other dogs 
simply wear them out. A few places to check out durable and stylish collare and leashes are:,, and


Stock up on the fundamentals. The holidays may not seem like it, but they are also the 
perfect time of year to stock up on your pet supplies. Why not take advantage of this yearly 
opportunity and stock up on all the flea and tick remedies, nutrition supplements, food, and 
treats that you'll need in 2014. The prices will be right and you won't have to run to the store as 
much in the near year. 
Let your canine companion know what a good boy he's been this season by giving him 
his own stocking to unstuff. Afterall, the holidays are a time to celebrate everyone in the family!

Chow Hounds: How to Manage Obese Dogs October 01, 2013 11:06


Is there a chow hound in your family? Obesity is a growing problem among both canines and humans in the United States. Among both groups, over eating and limited activity can lead to added stress on a the body, heart disease, diabetes, and other health complications. And while many people aspire to improve their quality of life through exercise, what about your pudgy pooch? As warm and cuddly as a corpulent canine might sound, a healthy pooch is more likely to be a happy pooch.

So what causes canine obesity? How can you tell if your dog is overweight? And how can you work with your dog to improve the health of everyone in the family? Just like in humans, canine obesity occurs when dogs consume more energy in the form of food than they use in their daily activities. Certain breeds such as labs, beagles, and pugs, are more susceptible to overeating, but among all breeds, older dogs are particularly susceptible. You should check with your veterinarian to determine your pet’s appropriate daily caloric requirement. Remember that all dogs foods are not the same, and you should check with your veterinarian to find a food that’s right for Fido.  You should be able to determine if your dog is a hog by using a couple simple indicators. In most dog breeds, you should be able to feel your dog’s backbone and ribs. You should be able to notice a waste-like curve between your dog’s ribs and hips when looking at your dog from above. The abdomen of your dog should also feature a “tuck” from the back of the rib-cage to the inner thighs. Your dog should be able to participate in an appropriate amount of physical activity without exhibiting too many signs of physical exhaustion.

So what should you do if your dog is overweight? Increase your dog’s regular physical activity by creating and maintaining a regular exercise schedule. Just like with people, dogs appreciate regular exercise whether it be a walk around the block or a daily game of catch in the yard. Regular exercise will not only burn calories but may even reduce your dog’s appetite.  Use a LINKS-IT pet tag connector to connect tags to your dogs collar to eliminate the risk of losing tags during exercise. LINKS-IT also prevents your dog’s tags from excessive jingling during exercise and can prevent the tags from uncomfortably bumping into your dog’s chest.

Other lifestyle changes may also help your pup lose his or her excess pudge You may want to consider excusing your dog from the room during meal times. It will be easier for Fido to resist those delicious table temptations from the other room! Instead of feeding your dog once or twice during the day, try giving your dog several smaller meals throughout the day that total his or her daily amount of food. And most importantly, don’t forget to celebrate your dog’s positive attitude towards health and physical fitness with plenty of pets and hugs.

LINKS-IT Strength: Built to Last September 01, 2013 11:06

At our first trade show, visitors to our booth asked us if this little piece of plastic that weighs less than a dime is strong enough to hold pet tags and withstand the antics of active and rambunctious dogs.  We spent years perfecting and testing LINKS-IT, so we knew it was strong.  We built this display to demonstrate how strong LINKS-IT is. 

The yellow LINKS-IT is holding a 42 pound bag of kitty litter.  LINKS-IT wins with both with its ease of use and security.  Learn from satisfied customers and their dogs.

New Video! How to LINKS-IT September 01, 2013 11:06

How to use LINKS-IT from LINKS-IT on Vimeo.